Growth Friction Directory
Channel / Touchpoint
Demo
The buyer, customer, team, or system interactions where the friction appears, is detected, or needs to be resolved.
2 approved profiles
Growth Friction Profile
The Black Hole Demo
Is the demo going quiet because it showed product capability, but did not create committee-ready confidence for what happens next?
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The Unvalidated SQL
Is the SQL qualified by activity, but not by decision readiness, committee reality, or ability to move?
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