MGF Focus Area

Onboarding Kit

The specific second-tier MGF capabilities, subcategories, or asset systems most relevant to solving the friction.

3 approved profiles

Growth Friction Profile

Customization Scope Creep

Is customization making the solution harder to buy, deliver, and scale because the team is accepting requests without protecting the core offer boundaries?

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Growth Friction Profile

Handoff Amnesia

Did the team win commitment but lose the buyer context needed to deliver value without making the customer repeat themselves?

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Growth Friction Profile

Implementation Ownership Fog

Is implementation slowing down because responsibility is distributed but ownership is unclear?

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