Who Feels It
Product
The role, team, or stakeholder most likely to experience the pressure, confusion, risk, or drag created by the friction.
5 approved profiles
Growth Friction Profile
Compliance Hard-Stop
Is compliance stopping the decision because risk owners do not have credible answers in the format they need to approve movement?
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Customization Scope Creep
Is customization making the solution harder to buy, deliver, and scale because the team is accepting requests without protecting the core offer boundaries?
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Implementation Ownership Fog
Is implementation slowing down because responsibility is distributed but ownership is unclear?
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The Saboteur’s Feature Creep
Is the evaluation expanding because risk-sensitive stakeholders are using new requirements to delay commitment without naming the real decision fear?
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The “We Build It Internally” Bias
Is the internal-build option winning because it feels controlled, while the true cost of time, focus, governance, and learning delay is unpriced?
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