What Business Are You In?

"What business are you in?"
There’s a concept from Theodore Levitt that asks exactly that, and I try to constantly ask myself this while building Muto. What am I actually meant to be focusing on? What drives real value, and what is just "busy work"?

I was talking to a friend who's also building a company, and we got on the topic of tech stacks. He’s building basically everything from scratch including authentication, databases, and other internal services.

I'm taking a different approach.

The things that don't directly drive my business, I'm working on "outsourcing." Instead of building these things natively, I’m using standard tools:
- Clerk for authentication
- Supabase for database management
- Sentry for error tracking

Offloading the busy work has made it so much easier to focus on building the solution I want. The bonus is that all these integrate heavily with AI and make it even easier every day.

Curious how others are deciding what to build vs. buy right now?